Create Your Brand

Johnny Paul Vera
Lockheed Martin Space Systems Company
2018

I created a lesson plan of projects for my students to develop a Business Mission Statement, Logo, and a Brand Mood Board. The activities provide my students with an understanding of the product they will create as a business for their clothing brand. The fellowship at Lockheed Martin provided me with the opportunity to examine an established organization and understand their products and customer partnerships. I will be able to provide my students with more in-depth knowledge of product operations from supply, speed, and delivery, partnership, performance, and cost. Career Technical Education is focused on Project-Based Learning and it is essential to provide students with real-life connections of industry practices.

Funders

Lockheed Martin Space Systems Company