Online Marketing and Presentation of a Literary Work

This ETP incorporates the creation of a marketing webpage as an introductory lesson into literary analysis for high school seniors.  Students choose one literary work (distinct from those selected by other students) from any previous High School English Literature course and create a wordpress web page to promote its readership.  The webpage will act as a marketing tool, advancing the student’s understanding of marketing content while also addressing the course content of genre, plot, themes, motifs, allusions, characterization, symbols, tone, social and historical values, and modern cultural relevance.  Students choose the general design of their webpage (background, font, headers, photos, images, text blocks, symbols, social and historical artifacts) and market their chosen work to a student audience by presenting their webpage to the class via projector and giving a formal “marketing presentation”, an oral presentation of the aforementioned literary analysis content.